![]() Most people don’t leave the auto repair shop with a smile on their face you can change that. You go to pick up your car and, wow, it not only runs better, but it also looks great. The classic example is the auto repair service that washes your car when they’re done fixing it. You delight them when you give them something they didn’t expect. You satisfy your customers when you give them something they expect. Understand the difference between customer satisfaction and customer delight. What does it truly mean to provide delight to your customers?Įditor’s note: Looking for the right CRM for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs. Aim to delight your customers, but don’t get taken advantage of in the process. ![]() Free products, refunds and free services only marginally improve brand loyalty. Keep in mind that a company shouldn’t try too hard and go overboard to achieve customer delight. ![]() Collaborative efforts can keep customer delight high. Who is responsible for delighting customers?Īll employees and managers play a part in delighting customers. Free surprise gifts with any purchase and birthday coupons are two examples of ways a company can achieve customer delight.
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